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ABOUT

b. 1986, HK.

 

Principal UX / Product designer currently working at Badaboom.

We started a company to empower creators and entrepreneurs to design and sell their own products directly to consumers.

I led the creation of an end-to-end product design, manufacturing, supply chain management and fulfillment platform enabling users to bring products to market via their own online storefront.

I am passionate about design driven by data. Through data analytics and UX research, we can take the guesswork out of building amazing products.